THE TWISTED WORLD OF ADVERTISING
INT. URBAN BATHROOM. DAY.
HOUSEWIFE enters with a large, tatty CARDBOARD BOX. She plonks it down on a worktop and starts loading it with dirty clothes. Rain lashes against the window. A monster moans in the distance.
ZOOM IN on single sock falling to the filthy, dusty floor.
CUT TO woman's face - she is fed up and tired.
Washing day needn't be hard work! Not with a ...
PICTURE RE-WINDS TO BEGINNING
... real laundry basket!
This time, HOUSEWIFE enters bathroom carrying shiny plastic laundry basket.
RAPID-SEQUENCE EDITS showing her piling clothes in, smiling joyfully, and CLOSE-UP of empty space on brilliantly clean floor where the single sock would have fallen.
CUT TO kitchen - all bright and sparkly. Woman loads washing machine, then glances admiringly at her laundry basket. Sunlight streams in from outside. Birds sing.
SOUND F/X: FADE IN "Lifted" by The Lighthouse Family.
Yes! Proper laundry baskets are much better than tatty old cardboard boxes!
ZOOM IN on woman's face.
WOMAN (direct to camera) My laundry basket has changed my life! Why not change yours?
Laundry baskets! Because washing is good!
EXT. SUBURBAN STREET, early morning.
A MILKFLOAT drifts past.
SOUND F/X: Someone whistling a merry tune.
PAN DOWN AND ACROSS, ZOOMING IN ON POSTMAN'S BACK.
We see his postbag slung over his shoulder, and the WHISTLING gets louder.
He opens a garden gate and walks up the path. Camera follows him from behind.
He rings doorbell. Door is opened by sleepy-looking MAN in a dressing gown.
MAN accepts package, then DOUBLE-TAKES at POSTMAN, SCREAMS, and slams the door shut.
POSTMAN turns, and we see he has the FACE OF A DOG.
He BARKS and YAPS excitedly.
The Post Office!
More BARKING, as camera follows POSTMAN up the street and stops to watch him cock his leg by a lamppost.
*We* know where *you* live!
INT. TRENDY MODERN LOFT APARTMENT
There is STUFF EVERYWHERE ...
.. PAN to side to reveal MORE STUFF ...
SOUND FX: Fade in "PYRAMID SONG" by RADIOHEAD
.. PAN further, completing a 360-degree circle
The apartment is crammed full of CDs, books, DVDs, toys, Lego, games, several cars, microscooters, and other shiny appliances. A TIGER lolls on a rug.
VOICEOVER (calm, dreamy)
What do you give the man who has everything this Christmas?
FX: All the stuff morphs into a single, TINY SILVER BOX that sits on the floor in the middle of the room. It has GLITTERY SIDES and TWINKLES.
An Everything Storage Solution. Now why didn't you think of that before..?
SOUND FX: Radiohead song builds to a CRESCENDO, then fades with images to BLACK.